The Return of the Server Side Tracking...The return of server side tracking has been rapidly accelerated. It's been coming for some time. The adoption of ad-blockers has gone wild - its no longer nerds and tin-foil-hatters using it - its everybody. Your data is no longer safe in the clouds....Big Data and the Quest for Your Soul. ...The new exciting phase of the internet has only just started and its not as scary as you think - its a big place, you are just a tiny person inside a massive cave on an even bigger iceberg where 90% of the mass is hidden floating in a planetwide ocea...